1. Picture the name
Simple and visual. That’s one of the key things you should keep in mind when designing your logo. If you are able to picture your logo in a simple but eye catching way then you have definitely done a great job. “Start with a logo design by asking yourself what symbols or combination of symbols can be used to support the startup’s name. It must be clear what the business doesor what services it provides. The challenge is to find a familiar symbol that can reinforce the business name but stays away from cliché imagery”, advises 99designs.com.
2. Use easily readable fonts
You should be very careful when it comes to choosing fonts and colors. With the array of fonts and colors you can choose, you may feel tempted to use several fonts and colors that are very different one from another and eventually confuse the reader. “Too many fonts will cause the concept of the logo to lose cohesion. If you decide to use two fonts for contrast, choose two from the same theme. Fonts that vary too much may evoke competing emotions in those viewing the logo. If using more than one color, make sure the final product doesn’t look busy and confusing. Remember, you want the logo to look good when viewed with or without color added. Color gradients add polish to designs without looking overdone. Ponder the most popular logos around. With a few exceptions, most use three or fewer colors”, suggests Chron.com.
Here you can check some nice free fonts for designers.
3. Shadow & Gradient
Shadows and Gradients could make your logo “real”, “alive” and eye-catchy. The Shadow effect makes logo images look more real. “Shadow builds a sense of realism to image and text elements, it acts as the brain to express objects with shadows, and makes logo images more real and alive”, advises SourceTec Software. While the Shadow effect brings the sense of realism to an image, the Gradient effect makes it “alive”, colorful, and lovely.
4. Create a superhero logo
People like funny things. A superhero style could be a great approach towards making your logo memorable. Think about the core of your business and try to come up with a superhero logo that could tell the world about it.
“Would it look like Superman, Batman or Wonder Woman? Would it be nice and polite or a bit sharp, like Hellboy? This kind of thinking will help you shape some great logo ideas. Superhero logos are a great way to approach logo design for tech startups and these companies recognized the benefits. What makes or breaks a superhero logo? When creating a superhero logo, keep things as simple as possible and design it using either initial letters or a symbol that is enclosed by a shape. Remember, the logo’s graphics should visualize the name itself and look like a badge – this is specific to superhero logos”, advises 99designs.com.
5. 3D Logo
When it comes to tech logos, a 3D effect might be great to use if precision and craftsmanship are skills you could master. “You need to understand how lighting affects the look of objects, then apply those principles to create a realistic and beautiful logo. Great 3D icons have to be clear, easily understood, slick and visible at every size”,writes 99designs.com.
Here you can check out some nice 3D logo designs andhere you can find 3D logo design tutorials.
Want to check out what’s out there and get inspired? Check the following sources:
To wrap up, explore great logos that inspire you and try to come up with your own logo concept. Think of your logo as a reflection of your company. How do you want to be perceived? What message do you want to send? Once you have that in your head try to use some of the presented tips (not all of them might apply to your concept; you can use some of them, or make combinations), search for great tutorials and get into action: DESIGN THE LOGO!
Hope you found our article helpful and if you have any other tip or idea that might help other logo designers, please share with us in the comments section.
